Sunday, September 20, 2020 | 1:45pm - 2:45pm

Session 25: The Profitable Doctor: Ending Practice Poverty

Presenter: Michael Kling, OD

The number one financial challenge facing most optometric practice owners today is poor cash flow. Doctor owners often fall prey to focusing too much on top-line revenue growth, while ignoring the increasing expenses and debt that often accompanies that growth. Without a plan, practice owners often find themselves living insurance check to insurance check, wondering how they’re going to make payroll, financially overwhelmed, and stressed out. This course presents a revolutionary new cash flow management system designed to immediately improve practice profitability, eradicate unnecessary business expenses, and assist practice owners with managing their business debt.

Learning Objectives:

• Gain an understanding of the most common financial challenges facing optometric practice owners.
• Understand the importance of working with our human tendencies when managing money.
• Understand the damaging effects of business debt on cash flow.
• Learn a proven method for eliminating unnecessary business expenses.
• Learn the four core principles of the “Profit First” cash flow methodology.
• Learn all the necessary steps required to implement “Profit First” in your business.

About the Speaker

Michael Kling, OD

Owner/CEO, Michael A. Kling, OD, Inc. DBA Invision Optometry

Michael Kling, OD, is the founder and CEO of Invision Optometry, the largest single-location practice in San Diego, CA. Recognized as unique and one of the most innovative practices in the country, Invision Optometry was named “America’s Finest Optical Retailer” by INVISION Magazine in 2017. In addition to private practice, Dr. Kling is a consultant and speaker for ImpactLeadership, which provides leadership, culture, and business consulting for eye-care professionals. Dr. Kling earned his Doctor of Optometry degree from Southern College of Optometry in 1993, and went on to complete a residency in Ocular Disease at OmegaEye Care Center in Jackson, TN.

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